In the field of fuels generated from renewable resources, woody biomasses have found fertile ground for labelling. Indeed, several certification schemes have been developed, covering not only the sustainability of forest management, but also the chain of custody, allowing the traceability of...

As more food labels enter the retail market, it is becoming increasingly difficult for consumers to review the underlying standards of products. The most common labels communicating ethical values tend to be binary. However, many attributes, such as animal welfare, are of a continuous nature and...

Labelling is an important cue for consumers as it helps to quickly communicate information about a product or production process. However, the majority of labels on the market are binary, such as labels that indicate whether a product was produced using animal welfare friendly standards or not....

Purpose: This research investigated the influence of sensation transference from product labels to customer willingness to pay for the product. We proposed a model of influence with label attractiveness and perceptions of product quality as mediators, and customer anticipation of consumption...