Consumer choices in agricultural markets with multitier collective labels and private brands
Zhanguo Zhu, Qinyuan Shen, Zhifeng Gao
| Year of publication: |
2022
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|---|---|
| Authors: | Zhu, Zhanguo ; Shen, Qinyuan ; Gao, Zhifeng |
| Published in: |
Agribusiness : an international journal. - New York, NY [u.a.] : Wiley Interscience, ISSN 1520-6297, ZDB-ID 2001211-1. - Vol. 38.2022, 4, p. 905-922
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| Subject: | collective labels | consumer preferences | multitier labels | private brands | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Handelsmarke | Store brand | Markenführung | Brand management | Markenartikel | Brand | Schweden | Sweden | Markenimage | Brand image | Umweltzeichen | Eco-label |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/agr.21747 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013464815