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Konsumentenverhalten
Consumer behaviour
34
China
13
Asia
8
Marketing management
8
Marketingmanagement
8
Advertising
7
Advertising effects
7
Cultural identity
7
Kulturelle Identität
7
Marketing
7
Werbewirkung
7
Asien
6
Beziehungsmarketing
6
Brand management
6
Customer satisfaction
6
Einzelhandel
6
Islam
6
Kundenzufriedenheit
6
Markenführung
6
Relationship marketing
6
Religion
6
Retail trade
6
Werbung
6
Brand image
5
Food consumption
5
India
5
International marketing
5
Internationales Marketing
5
Islamic finance
5
Islamisches Finanzsystem
5
Jugendliche
5
Markenimage
5
New Zealand
5
Sales promotion
5
Social Web
5
Social web
5
Verkaufsförderung
5
Youth
5
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4
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Article
29
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31
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31
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3
Sammelwerk
3
Konferenzschrift
1
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English
33
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Fam, Kim Shyan
27
Richard, James E.
4
Seo, Yuri
4
Gadekar, Mahesh
3
Brandão, Amélia Maria Pinto da Cunha
2
Buchanan-Oliver, Margo
2
Edu, Tudor
2
Gazley, Aaron
2
Hiram Ting
2
Krisjanous, Jayne
2
Li, Qi
2
Liu, Yang
2
McNeill, Lisa S.
2
Negricea, Costel-Iliuţă
2
Zaharia, Razvan
2
Zhang, Honghong
2
Ben Dahmane Mouelhi, Norchène
1
Boon Liat Cheng
1
Cham Tat Huei
1
Cheah, Jun-Hwa
1
Cheung, Wah-leung
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Chung, Kim
1
Chung, Kim-choy
1
Cruz, Angela Gracia B.
1
Dai, Xin
1
Devi, Karishma Kavita
1
Diallo, Mbaye Fall
1
Ding, Zhonghui
1
Dwivedi, Yogesh Kumar
1
Fam, Kim-Shyan
1
Goh, Tiong
1
Goh, Tiong Thye
1
Goh, Tiong-Thye
1
Grohs, Reinhard
1
Guthrie, John
1
Henry, James
1
Hirose, Morikazu
1
Holdsworth, David K.
1
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MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
1
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Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
2
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Asia-Pacific journal of business administration
1
Australian journal of management
1
Economic research
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of event and festival management
1
Journal of advertising research
1
Journal of business ethics : JBE
1
Journal of financial services marketing : JFSM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : JPM
1
Scientific publication
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
33
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1
Ethnic food consumption intention at the touring destination : the national and regional perspectives using multi-group analysis
Hiram Ting
;
Fam, Kim Shyan
;
Hwa, Jacky Cheah Jun
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 518-529
Persistent link: https://www.econbiz.de/10011988014
Saved in:
2
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
3
CSR actions, brand value, and willingness to pay a premium price for luxury brands : does long-term orientation matter?
Diallo, Mbaye Fall
;
Ben Dahmane Mouelhi, Norchène
; …
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 241-260
Persistent link: https://www.econbiz.de/10012436733
Saved in:
4
You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate
Brandão, Amélia Maria Pinto da Cunha
;
Ribeiro, Bruno
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
Saved in:
5
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
6
The perfect little bump : does the media portrayal of pregnant celebrities influence prenatal attachment?
Krisjanous, Jayne
;
Richard, James E.
;
Gazley, Aaron
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 758-773
Persistent link: https://www.econbiz.de/10010405132
Saved in:
7
Does retail type matter? : consumer responses to channel integration in omni-channel retailing
Lim, Xin-Jean
;
Cheah, Jun-Hwa
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364462
Saved in:
8
Attributes of likeable television commercials in Asia
Fam, Kim Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
9
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
10
Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy
;
Fam, Kim Shyan
;
Holdsworth, David K.
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
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