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Konsumentenverhalten
Social Web
20,155
Social web
20,121
Soziales Netzwerk
16,331
Social network
15,382
Lernprozess
15,064
Learning process
14,789
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12,337
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12,283
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12,052
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11,763
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8,783
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7,227
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5,827
Internet marketing
5,734
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5,358
Unternehmensnetzwerk
4,982
Business network
4,971
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4,660
Knowledge management
4,490
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3,928
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3,751
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3,722
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3,111
United States
3,025
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2,655
learning
2,610
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2,602
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2,559
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2,488
Germany
2,408
Beziehungsmarketing
2,325
Relationship marketing
2,323
Spieltheorie
2,251
Viral marketing
2,245
Virales Marketing
2,242
Game theory
2,202
Soziale Beziehungen
2,098
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2,057
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2,057
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174
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95
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46
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46
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36
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20
Sammlung
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Filieri, Raffaele
18
Dwivedi, Yogesh Kumar
15
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
12
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Usman, Osly
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Law, Chun Hung Roberts
9
Seo, Yuri
9
Stephen, Andrew T.
9
Van Den Bulte, Christophe
9
Veloutsou, Cleopatra
9
Wallace, Elaine
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Cova, Bernard
8
Hajli, Nick
8
Harrigan, Paul
8
Konishi, Hideo
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Bilgihan, Anil
7
Conduit, Jodie
7
De Giorgi, Giacomo
7
Frederiksen, Anders
7
Iyengar, Radha
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pantano, Eleonora
7
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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IGI Global
6
American Marketing Association
3
Friedrich-Schiller-Universität Jena
2
Springer International Publishing
2
Technische Universität Braunschweig
2
Trinity College Dublin / Department of Economics
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Advertising Research Foundation
1
Books on Demand GmbH <Norderstedt>
1
Center for the Study of Industrial Organisation
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Federal Reserve Bank of San Francisco
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
Institut für Wirtschaftspädagogik <Wien>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Johns Hopkins University / Department of Economics
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Københavns Universitet / Økonomisk Institut
1
Media Economics Institut / Köln
1
NetLibrary, Inc
1
OECD
1
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Journal of business research : JBR
231
Journal of retailing and consumer services
186
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
58
Psychology & marketing
49
Journal of marketing communications
48
Journal of promotion management : innovations in planning and applied research
48
International journal of advertising : the review of marketing communications
47
Journal of internet commerce
46
International journal of consumer studies
44
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
37
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of hospitality management
34
Journal of management information systems : JMIS
34
Journal of marketing management : MM
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Information systems research : ISR
33
Electronic commerce research
32
Tourism management : research, policies, practice
31
Journal of marketing
30
International journal of technology marketing : IJTMkt
29
Young consumers : insight and ideas for responsible marketers
29
International journal of electronic commerce : IJEC
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of fashion marketing and management
28
Asia Pacific journal of marketing and logistics
27
Journal of travel and tourism marketing
27
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
26
Journal of international consumer marketing
25
Marketing intelligence & planning
25
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Source
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ECONIS (ZBW)
5,356
EconStor
11
OLC EcoSci
1
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1
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10
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5,368
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date (newest first)
date (oldest first)
1
Assessing student engagement and learners' behaviour in collaborative
learning
Lyngdoh, Andrea Nicola
;
Neelam, Netra
;
Sheorey, Pratima Amol
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10012693532
Saved in:
2
Learning
value of video tutorials in online
learning
communities
Steils, Nadia
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10014275983
Saved in:
3
Can social networks improve user subjective wellbeing? : role of passion and personality traits
Uddin, Md. Aftab
;
Mahmood, Monowar
;
Ostrovskiy, Alexandr
; …
- In:
Journal of global information management
29
(
2021
)
4
,
pp. 53-77
Persistent link: https://www.econbiz.de/10012508206
Saved in:
4
Influential listeners : an experiment on persuasion biasin social networks
Corazzini, Luca
;
Pavesi, Filippo
;
Petrovich, Beatrice
; …
- In:
European economic review : EER
56
(
2012
)
6
,
pp. 1276-1288
Persistent link: https://www.econbiz.de/10009696322
Saved in:
5
The sales velocity effect on retailing
Ho, Edward
;
Kowatsch, Tobias
;
Ilic, Alexander
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
Saved in:
6
Learning
to become a taste expert
LaTour, Kathryn A.
;
Deighton, John A.
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012033919
Saved in:
7
Illusions of
learning
: irrelevant emotions inflate judgments of
learning
Baumeister, Roy F.
;
Alquist, Jessica L.
;
Vohs, Kathleen D.
- In:
Journal of behavioral decision making
28
(
2015
)
2
,
pp. 149-158
Persistent link: https://www.econbiz.de/10011306099
Saved in:
8
Inspired to create : awe enhances openness to
learning
and the desire for experiential creation
Rudd, Melanie
;
Hildebrand, Christian
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 766-781
Persistent link: https://www.econbiz.de/10011958199
Saved in:
9
Material matters : increasing emotional engagement in
learning
Taylor, Steven S.
;
Statler, Matt
- In:
Journal of management education : a publication of the …
38
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010392577
Saved in:
10
Exploring mental time travel experiences and their influence on behavioral intentions and
learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
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