//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Super strong versus group stro...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
13
Viral marketing
6
Virales Marketing
6
Social Web
5
Social web
5
Beziehungsmarketing
4
China
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Relationship marketing
4
International marketing
3
Internationales Marketing
3
Advertising
2
Artificial intelligence
2
B-to-B-Marketing
2
Brand image
2
Brand management
2
Bt cotton
2
Business ethics
2
Business-to-business marketing
2
Firm performance
2
Lieferantenmanagement
2
Markenführung
2
Markenimage
2
Strategic alliance
2
Strategische Allianz
2
Supplier relationship management
2
Unternehmenserfolg
2
Werbung
2
genetically modified crops
2
risk management
2
technical efficiency
2
total factor productivity
2
Adoption intention
1
Agrartechnik
1
Agricultural technology
1
Anthropologie
1
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
Book section
1
Language
All
English
13
Author
All
Liu, Hongfei
9
Jayawardhena, Chanaka
6
Guang, Tian
2
Osburg, Victoria-Sophie
2
Tian, Kathy
2
Yoganathan, Vignesh
2
Akter, Shahriar
1
Babu, Mujahid Mohiuddin
1
Cartwright, Severina
1
Dennis, Charles
1
Dey, Bidit Lal
1
Dibb, Sally
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Ferguson, Gail M.
1
Hossain, Tasnim M. Taufique
1
Ibrahim, Fahad
1
Izogo, Ernest Emeka
1
Karjaluoto, Heikki
1
Li, Yangkuo
1
Lim, Chi Lo
1
McLeay, Fraser
1
Meng-Lewis, Yue
1
Mpinganjira, Mercy
1
Nelson, Michelle R.
1
Olya, Hossein
1
Powell, Rachel
1
Ranaweera, Chatura
1
Shaalan, Ahmed
1
Shi, Tiebing
1
Shu, Xiaohui
1
Shukla, Paurav
1
Singh, Pallavi
1
Tu, Zhiling
1
Zhu, Xia
1
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Applied economics letters
1
International journal of business anthropology
1
International marketing review
1
Journal of advertising
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Technological forecasting & social change : an international journal
1
The SAGE handbook of digital marketing
1
Tourism management : research, policies, practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Endogenous consumption driving and sustainability of macroeconomic development in post-Coronavirus China
Shu, Xiaohui
;
Li, Yangkuo
;
Guang, Tian
- In:
Applied economics letters
30
(
2023
)
5
,
pp. 582-595
Persistent link: https://www.econbiz.de/10013553723
Saved in:
2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
4
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Osburg, Victoria-Sophie
- In:
Journal of business research : JBR
132
(
2021
),
pp. 208-220
Persistent link: https://www.econbiz.de/10012581597
Saved in:
5
Superfoods, super healthy : myth or reality? : examining consumers' repurchase and WOM intention regarding superfoods : a theory of consumption values perspective
Liu, Hongfei
;
Meng-Lewis, Yue
;
Ibrahim, Fahad
;
Zhu, Xia
- In:
Journal of business research : JBR
137
(
2021
),
pp. 69-88
Persistent link: https://www.econbiz.de/10012665694
Saved in:
6
The impact of electronic word-of-mouth (eWOM) on consumer behaviours
Liu, Hongfei
;
Shaalan, Ahmed
;
Jayawardhena, Chanaka
- In:
The SAGE handbook of digital marketing
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013367075
Saved in:
7
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
8
A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles
McLeay, Fraser
;
Olya, Hossein
;
Liu, Hongfei
; …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013253271
Saved in:
9
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
10
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->