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Women, children and patience: experimental evidence from Indian villages
Bauer, Michal; Chytilová, Julie - 2009
random sample of individuals living in rural India, incentive compatible measures of patience and risk aversion, and detailed …
Persistent link: https://www.econbiz.de/10010330095
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Women, children and patience : experimental evidence from Indian villages
Bauer, Michal; Chytilová, Julie - 2009
-oriented choices of households. -- Time discounting ; gender ; children ; experiment ; India … random sample of individuals living in rural India, incentive compatible measures of patience and risk aversion, and detailed …
Persistent link: https://www.econbiz.de/10003861619
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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Cash or in-kind transfers? : evidence from a randomised controlled trial in Delhi, India
Gangopadhyay, Shubhashis; Lensink, Robert; Yadav, Bhupesh - In: The journal of development studies : JDS 51 (2015) 6, pp. 660-673
Persistent link: https://www.econbiz.de/10011344514
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Cross-cultural exploration of consumers' beliefs and behavioral intentions towards QR Codes in marketing : an experimental study in India and USA
Bamoriya, Hemant - In: Acta Universitatis Danubius / Oeconomica 10 (2014) 4, pp. 61-81
Persistent link: https://www.econbiz.de/10011508257
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
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Women, Children and Patience : Experimental Evidence from Indian Villages
Bauer, Michal - 2009
random sample of individuals living in rural India, incentive compatible measures of patience and risk aversion, and detailed …
Persistent link: https://www.econbiz.de/10013158525
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Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand
H. R., Ganesha - 2020
purchase their aspirational Global brands. India being one of the fast-developing countries with world's second largest … retailers in India into a quandary and they think that this is surely leading to cannibalization and thereto impacting the store … experiment by introducing a reputed Global apparel brand abreast an existing Indian store apparel brand/private label to …
Persistent link: https://www.econbiz.de/10012836359
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Movies, Margins and Marketing : Encouraging the Adoption of Iron-Fortified Salt
Banerjee, Abhijit V. - 2015
A set of randomized experiments shed light on how markets and information influence household decisions to adopt nutritional innovations. Of 400 Indian villages, we randomly assigned half to an intervention where all shopkeepers were offered the option to sell a new salt, fortified with both...
Persistent link: https://www.econbiz.de/10013013931
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Countering misinformation with targeted messages : experimental evidence using mobile phones
Armand, Alex; Augsburg, Britta; Bancalari, Antonella; … - 2021
Widespread misconceptions can be critical, especially in times of crisis. Through a field experiment, we study how to … misinformation related to the COVID-19 pandemic in a hard-to-reach population - India’s slum residents. We randomly allocate …
Persistent link: https://www.econbiz.de/10012612903