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Konsumentenverhalten
Consumer behaviour
14
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7
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7
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7
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7
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6
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Xie, Ying
14
Ameri, Mina
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Haruvy, Ernan
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Honka, Elisabeth
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Li, Yiyi
2
Lim, Boram
2
Zheng, Zhiqiang
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Chan, Tat
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Chen, Xingyu
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Dong, Xiaojing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
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MIS quarterly
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Management information systems : mis quarterly
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ECONIS (ZBW)
14
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1
Modeling multichannel advertising attribution across competitors
Li, Yiyi
;
Xie, Ying
;
Zheng, Zhiqiang
- In:
Management information systems : mis quarterly
43
(
2019
)
1
,
pp. 263-286
Persistent link: https://www.econbiz.de/10012000159
Saved in:
2
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
Saved in:
3
Facilitating fit revelation in the competitive market
Gu, Zheyin
;
Xie, Ying
- In:
Management science : journal of the Institute for …
59
(
2013
)
5
,
pp. 1196-1212
Persistent link: https://www.econbiz.de/10009751164
Saved in:
4
The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 265-284
Persistent link: https://www.econbiz.de/10009790619
Saved in:
5
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
6
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
7
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
8
Value of local showrooms to online competitors
Samuel, Jayarajan
;
Zheng, Zhiqiang
;
Xie, Ying
- In:
MIS quarterly
44
(
2020
)
3
,
pp. 1073-1106
Persistent link: https://www.econbiz.de/10012403936
Saved in:
9
Price search and periodic price discounts
Zhang, Xing
;
Chan, Tat
;
Xie, Ying
- In:
Management science : journal of the Institute for …
64
(
2018
)
2
,
pp. 495-510
Persistent link: https://www.econbiz.de/10011823077
Saved in:
10
The impact of mobile app adoption on physical and online channels
Lim, Boram
;
Xie, Ying
;
Haruvy, Ernan
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10013426737
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