The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
Sooyeon Nikki Lee-Wingate and Ying Xie
| Year of publication: |
2013
|
|---|---|
| Authors: | Lee-Wingate, Sooyeon Nikki ; Xie, Ying |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 7.2013, 3, p. 265-284
|
| Subject: | Direct-to-consumer advertising | Informativeness | Metacognitive processing | Persuasive intent | Product-claim DTCA | Treatable symptoms | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Verbrauchereinstellung | Consumer attitudes |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790619