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Konsumentenverhalten
Consumer behaviour
18
Service quality
11
Beziehungsmarketing
10
Customer satisfaction
10
Dienstleistungsqualität
10
Relationship marketing
10
Kundenzufriedenheit
8
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7
Salespeople
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7
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4
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service failure
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Öko-Marketing
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Arbeitsleistung
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3
Einzelhandel
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Emotion
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Job performance
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Marketing
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Performance measurement
3
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English
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Brady, Michael K.
9
Benedicktus, Ray L.
3
Darke, Peter R.
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Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Perren, Rebeca
3
Satornino, Cinthia B.
3
Andrews, Demetra
2
McColl-Kennedy, Janet R.
2
Patterson, Paul G.
2
Stewart, Kristin
2
Wilson, Andrew E.
2
Bagozzi, Richard P.
1
Feori-Payne, Meegan
1
Gelb, Betsy D.
1
Giebelhausen, Michael
1
Giebelhausen, Michael D.
1
Hollebeek, Linda D.
1
Huang, Ming-Hui
1
Lam, Son K.
1
Lawson, Stephanie J.
1
Robinson, Stacey G.
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1
Smith, Amy K.
1
Sprott, David E.
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AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
American Marketing Association
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Journal of retailing
2
Journal of service research
2
Brick & mortar shopping in the 21st century
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of service research : JSR
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Journal of the Academy of Marketing Science
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Marketing-mix strategies - product strategy and promotion strategy
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The Routledge companion to digital consumption
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Understanding collaborative consumption
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ECONIS (ZBW)
17
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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
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2
Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
3
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
4
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
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5
Branded resale apparel programs : a response to collaborative consumption
Feori-Payne, Meegan
;
Perren, Rebeca
;
Lawson, Stephanie J.
- In:
Understanding collaborative consumption
,
(pp. 125-141)
.
2024
Persistent link: https://www.econbiz.de/10014566427
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6
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
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7
Product information and consumer choice confidence in multi-item sales promotions
Andrews, Demetra
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 45-53
Persistent link: https://www.econbiz.de/10011433757
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8
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
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9
Customer rage episodes : emotions, expressions and behaviors
McColl-Kennedy, Janet R.
;
Patterson, Paul G.
;
Smith, Amy K.
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 222-237
Persistent link: https://www.econbiz.de/10003870743
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10
Consumer trust in multiple channels : new evidence and directions for future research
Benedicktus, Ray L.
;
Brady, Michael K.
;
Darke, Peter R.
; …
- In:
Brick & mortar shopping in the 21st century
,
(pp. 107-127)
.
2008
Persistent link: https://www.econbiz.de/10003618185
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