Game-theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game-theoretic...

Baumeister, Sparks, Stillman, and Vohs (2007), sketch a theory of free will as the human ability to exert self-control. Self-control can produce goal-directed behavior, which free will conceptualized as random behavior cannot. We question whether consumer psychology can shed light on the...