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Brand management
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Consumer brand relationships : meaning, measuring, managing
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ECONIS (ZBW)
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Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
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2
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
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3
Strong reciprocity in consumer boycotts
Hahn, Tobias
;
Albert, Noël
- In:
Journal of business ethics : JOBE
145
(
2017
)
3
,
pp. 509-524
Persistent link: https://www.econbiz.de/10011757898
Saved in:
4
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
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