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The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg; Baumgartner, Hans - In: Journal of marketing research : JMR 53 (2016) 1, pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
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How can I be as attractive as a Fitness YouTuber in the era of COVID-19? : the impact of digital attributes on flow experience, satisfaction, and behavioral intention
Kim, Min-Seong - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209479
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Topics and research trends of health clubs management : will innovation be part of the fitness industry research interests?
Miragaia, Dina Alexandra Marques; Constantino, Magda Sousa - In: International journal of sport management and marketing … 19 (2019) 1/2, pp. 129-146
Persistent link: https://www.econbiz.de/10012059501
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Consumer behaviour and sport services : an examination of fitness centre loyalty
García-Fernández, Jeronimo; Gálvez-Ruíz, Pablo; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 8-23
Persistent link: https://www.econbiz.de/10011884667
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Memetic logics of participation : fitness body culture on Instagram
Schöps, Jonathan David; Schwarz, Sarah; Rojkowski, Veronika - In: Marketing theory 24 (2024) 1, pp. 65-89
Persistent link: https://www.econbiz.de/10014631381
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From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh; Zolfagharian, Mohammadali; … - In: European journal of marketing 56 (2022) 7, pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
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Sports services : motivations and attitudes in the practice of physical activity and sports in Spain and Colombia
Sánchez-Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 1-20
Persistent link: https://www.econbiz.de/10014310872
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Do fans care about compliance to doping regulations in sports? : The impact of PED suspension in Baseball
Cisyk, Jeffrey; Coutry, Pascal - 2014
Persistent link: https://www.econbiz.de/10011280258
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A relationship marketing catalyst : the salience of reciprocity to sport organization ; sport consumer relationships
Magnusen, Marshall; Kim, Jun Woo; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 501-524
Persistent link: https://www.econbiz.de/10009691098
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The challenge of attracting football fans to stadia?
Solberg, Harry Arne; Mehus, Ingar - In: International journal of sport finance 9 (2014) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10010362228