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Green DIY store choice among socially responsible consumer generations
Dabija, Dan Cristian; Bejan, Brandusa Mariana - In: International journal of corporate social … 3 (2018) 13, pp. 1-12
the green DIY retail store choice of socially responsible consumer generations (Baby Boomers, Millennials, Gen X-ers and … responsibility, rational use of resources and financial sacrifice necessary to protect the environment) which drive the customers of … choice, depending on their attitudes towards social responsibility and propensity towards environmental protection. …
Persistent link: https://www.econbiz.de/10011933519
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Containing Cause-Related Marketing Skepticism : A Comparison across Donation Frame Types
Vlachos, Pavlos A. - 2016
) to corporate social responsibility (CSR) through CSR-related communications. Specifically, the article focuses on cause …
Persistent link: https://www.econbiz.de/10013008572
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Sustainable marketing strategies : creating business value by meeting consumer expectation
Trivedi, Krunal; Trivedi, Pooja; Goswami, Vandana - In: International journal of management, economics and … 7 (2018) 2, pp. 186-205
Sustainable Marketing strategies are unavoidable for 21st century businesses. Companies have started investing huge amount on these activities. Consumers do expect companies to adopt sustainable strategies but realizing one's need is the only drive for any consumer. Thus, there is gap between...
Persistent link: https://www.econbiz.de/10011871439
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Socio-demographical antecedents of responsibe consumerism propensity
Pedrini, Matteo; Ferri, Laura Maria - In: International journal of consumer studies 38 (2014) 2, pp. 127-138
Persistent link: https://www.econbiz.de/10010258205
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Strategic marketing : a business response to consumerism
Robertson, Andrew - 1978
Persistent link: https://www.econbiz.de/10000049888
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Buyer social responsibility : a general concept and its implications for marketing management
Ingenbleek, Paul T. M.; Meulenberg, Mathias T. G.; … - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1428-1448
Persistent link: https://www.econbiz.de/10011405589
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Small local banks in social media : converting social responsibility into consumer attention and economic outcomes
Kozłowski, Łukasz; Kuchciak, Iwa - In: Journal of business economics and management 22 (2021) 4, pp. 958-987
This study investigates the thematic content of Facebook disclosures from small local banks (SLBs) in Poland, their impact on Facebook users' attention, and the economic repercussions for SLBs' growth and performance. Based on the specificity of SLBs and existing empirical evidence, it...
Persistent link: https://www.econbiz.de/10013256429
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The multiple mediation roles of trust and satisfaction in the effect of perceived corporate social responsibility on loyalty
Uslu, Abdullah; Şengün, Halil İbrahim - In: Business, mangagement and economics engineering : BMEE 19 (2021) 1, pp. 49-69
Purpose - This study aims at investigating the effect of corporate social responsibility perceptions of local people … that the corporate social responsibility perceptions of bank customers have significant and positive effects on bank …
Persistent link: https://www.econbiz.de/10012695343
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The Impact of Corporate Social Responsibility on Customer Loyalty
Stanisavljević, Milena - 2018
In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There …
Persistent link: https://www.econbiz.de/10012908222
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Green Purchase Behavior and Social Practices Approach
Ghouri, Arsalan Mujahid - 2019
Green purchase behavior (GPB) is not constant and vary in different contexts. This study aims to analyze the mediation impact of green advertisement (GA) on the relationship between the environmental concern (EC), social influence (SIN), self image (SIM), and GPB. 458 responses considered to...
Persistent link: https://www.econbiz.de/10012896205