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Konsumentenverhalten
Marketingmanagement
17,195
Digitalisierung
16,920
Marketing management
16,604
Digitization
14,551
Serbien
4,275
Marketing
3,800
Deutschland
3,624
Serbia
3,433
Consumer behaviour
3,300
Germany
3,179
Innovation
2,969
Theorie
2,943
Theory
2,921
Electronic Commerce
2,483
E-commerce
2,418
Kulturpolitik
2,271
Relationship marketing
2,210
Beziehungsmarketing
2,203
Social Web
2,179
Social web
2,178
Welt
2,128
World
2,110
Informationstechnik
2,017
Kultursektor
1,993
Cultural sector
1,973
Information technology
1,962
Cultural heritage
1,905
Strategisches Management
1,896
Kulturgüter
1,847
USA
1,756
United States
1,693
Online-Marketing
1,692
Internet marketing
1,632
Brand management
1,607
Markenführung
1,599
KMU
1,586
Organisatorischer Wandel
1,575
Organizational change
1,570
Strategic management
1,558
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1,271
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545
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2,311
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979
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4
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240
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171
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171
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166
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121
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112
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107
Collection of articles of several authors
86
Sammelwerk
86
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81
Konferenzschrift
44
Bibliografie enthalten
43
Bibliography included
43
Lehrbuch
30
Textbook
30
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26
Conference paper
26
Fallstudie
26
Konferenzbeitrag
26
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16
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14
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12
Sammlung
12
Ratgeber
11
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10
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10
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10
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8
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8
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4
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4
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4
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English
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German
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French
11
Polish
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Spanish
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1
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Ko, Eunju
11
Martínez-López, Francisco J.
10
Sheth, Jagdish N.
10
Hawkins, Del I.
9
Best, Roger J.
8
Homburg, Christian
8
Melewar, T. C.
8
Spann, Martin
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Kumar, V.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Rajagopal
7
Wiedmann, Klaus-Peter
7
Bruwer, Johan
6
Eisingerich, Andreas B
6
Foxall, Gordon R.
6
Mothersbaugh, David L.
6
Schultz, Don E.
6
Smith, N. Craig
6
Vrontis, Demetris
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Borowiecki, Karol Jan
5
Chintagunta, Pradeep K.
5
Frey, Bruno S.
5
Gao, Tao
5
Gázquez-Abad, Juan Carlos
5
Keller, Kevin Lane
5
Krishna, Aradhna
5
Loureiro, Sandra Maria Correia
5
MacInnis, Deborah J.
5
Nasiry, Javad
5
Ozuem, Wilson
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Schmidt, Klaus M.
5
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American Marketing Association
26
Springer Fachmedien Wiesbaden
5
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
European Society for Opinion and Marketing Research
3
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Accenture GmbH <Kronberg im Taunus>
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Campus Verlag
1
Canadian Center of Science and Education <Toronto>
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Forschungsinstitut für Biologischen Landbau
1
Frankreich / Département de la politique des publics
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Global Islamic Marketing Conference <13., 2022, Istanbul>
1
Handelshochschule Leipzig
1
Harvard Graduate School of Business Administration
1
Heinrich-Böll-Stiftung
1
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Journal of business research : JBR
91
Journal of retailing and consumer services
67
Journal of marketing communications
36
Journal of marketing management : MM
32
Journal of marketing
28
The journal of product & brand management
26
The journal of brand management : an international journal
25
Psychology & marketing
24
Asia Pacific journal of marketing and logistics
23
European journal of marketing : EJM
23
Journal of retailing
23
Springer eBook Collection
23
Journal of the Academy of Marketing Science
22
SpringerLink / Bücher
22
Journal of strategic marketing
21
Journal of Islamic marketing : JIMA
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Marketing intelligence & planning
18
The journal of consumer marketing
18
Business horizons
17
International journal of arts management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of travel and tourism marketing
16
Cogent business & management
15
International journal of advertising : the review of marketing communications
15
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of retail & distribution management
14
International review on public and non-profit marketing
14
The journal of business & industrial marketing
14
Tourism management : research, policies, practice
14
International journal of consumer studies
13
Journal of promotion management : innovations in planning and applied research
13
Marketing : ZFP ; journal of research and management
13
European journal of marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
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ECONIS (ZBW)
3,289
EconStor
5
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1
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1
Changes in cultural consumption : ethnographic collections in Wikipedia
Navarrete, Trilce
;
Borowiecki, Karol Jan
-
Trinity College Dublin / Department of Economics
-
2016
Persistent link: https://www.econbiz.de/10011563992
Saved in:
2
Immersive digital tourism : the role of multisensory cues in digital
museum
experiences
Guo, Kexin
;
Fan, Alei
;
Lehto, Xinran Y.
;
Day, Jonathon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 1017-1039
Persistent link: https://www.econbiz.de/10014312352
Saved in:
3
Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
Shin, Jong-Kuk
;
Park, Minsook
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 441-452
Persistent link: https://www.econbiz.de/10010438482
Saved in:
4
Biznes w kulturze - kultura w biznesie : funkcjonowanie sektora kultury w dobie pandemii koronawirusa
Kwiecień, Anna
(
ed.
);
Nocoń, Aleksandra
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012604198
Saved in:
5
The role of cultural consumption in reducing social exclusion : empirical evidence from Italy in a spatial framework
Ferraro, Aniello
;
Cerciello, Massimiliano
;
Agovino, …
- In:
Economia politica : journal of analytical and …
36
(
2019
)
1
,
pp. 139-166
Persistent link: https://www.econbiz.de/10012030692
Saved in:
6
Does cultural education contribute to higher consumption of the arts? : evidence from South Korea
Lee, Hakjun
;
Heo, Shik
- In:
Applied economics
55
(
2023
)
14
,
pp. 1534-1545
Persistent link: https://www.econbiz.de/10013554945
Saved in:
7
Free admission to museums and monuments : an exploration of some perceptions of the audiences
Le Gall-Ely, Marine
;
Urbain, Caroline
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10003689793
Saved in:
8
How COVID-19 impacted cultural consumption : an explorative analysis of Gen Z's digital
museum
experiences
Bonel, Elena
;
Capestro, Mauro
;
Di Maria, Eleonora
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10014330892
Saved in:
9
Choosing pictures at an exhibition : do identity values influence the willingness to pay for art?
Detotto, Claudio
;
Meleddu, Marta
;
Vannini, Marco
- In:
Review of social economy : the journal for the …
80
(
2022
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10013281334
Saved in:
10
Examining the ritualized experiences of intangible cultural heritage tourism
Yan, Qi
;
James, Huawen Shen
;
Xin, Wu
;
Ye, Ben Haobin
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10015076557
Saved in:
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