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Konsumentenverhalten
Consumer behaviour
67
Theorie
64
Theory
63
Advertising effects
60
Werbewirkung
60
Belgium
52
Advertising
45
Belgien
43
Werbung
43
Experiment
29
Brand management
24
Conjoint analysis
24
Markenführung
24
Conjoint-Analyse
23
Bayes-Statistik
20
Bayesian inference
20
Internet marketing
20
Online-Marketing
20
Brand image
17
Logit model
16
Logit-Modell
16
Markenimage
16
Experimental economics
15
Experimentelle Ökonomik
15
Marketing management
15
Marketingmanagement
15
Mathematical programming
15
Mathematische Optimierung
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
D-optimality
11
Marketing
10
Psychology of advertising
10
USA
10
United States
10
Vehicle routing problem
10
Viral marketing
10
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Article
59
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6
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54
Aufsatz in Zeitschrift
54
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6
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6
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
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2
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1
Sammelwerk
1
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English
65
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Pelsmacker, Patrick de
54
Dens, Nathalie
35
Moons, Ingrid
9
Purnawirawan, Nathalia
6
Barbarossa, Camilla
5
Geuens, Maggie
5
Goos, Peter
5
Verhellen, Yann
5
Avramova, Yana R.
4
Al-Issa, Nermain
3
De Meulenaer, Sarah
3
Janssens, Wim
3
Buzeta, Cristian
2
Cornelis, Erlinde
2
De Cannière, Marie Hélène
2
Pfiffelmann, Jean
2
Roosens, Bram
2
Soulez, Sébastien
2
Yu, Jie
2
Aleksandrovs, Leonids
1
Ali, Omar
1
Balliauw, Matteo
1
Becerra, Mario
1
Beckmann, Suzanne C.
1
Bont, Cees J. P. M. de
1
Carrigan, Marylyn
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Charry, Karine
1
Daems, Kristien
1
De Borger, Bruno L.
1
De Houwer, Jan
1
De Keyzer, Freya
1
De Pelsmacker, Patrick
1
Driesen, Liesbeth
1
Eelen, Jiska
1
Eisend, Martin
1
Gwozdz, Wencke
1
Huyghe, Benjamin
1
Kolomiiets, Alona
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of Islamic marketing
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
K.U. Leuven KBI Working Paper
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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1
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
3
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
4
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
5
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
6
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
7
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
8
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
9
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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