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Konsumentenverhalten
Consumer behaviour
61
Beziehungsmarketing
27
Relationship marketing
27
Customer satisfaction
26
Kundenzufriedenheit
26
Dienstleistungsqualität
20
Service quality
20
Brand management
19
Markenführung
19
Theorie
19
Theory
19
Marketing management
18
Marketingmanagement
18
Internet marketing
17
Online-Marketing
17
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16
Anlageverhalten
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Behavioural finance
16
Social Web
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Social web
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Werbewirkung
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Field research
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Unternehmenserfolg
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Börsenkurs
13
Markenimage
13
Share price
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Werbung
13
Experiment
12
Capital income
11
Deutschland
11
Financial analysis
11
Finanzanalyse
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Germany
11
Kapitaleinkommen
11
Lieferantenmanagement
11
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Article
43
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Graue Literatur
5
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4
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Luo, Xueming
28
Aspara, Jaakko
18
Falk, Tomas
14
Fang, Zheng
9
Dubé, Jean-Pierre
6
Bauer, Hans H.
5
Henkel, Sven
5
Klein, Jan F.
5
Merfeld, Katrin
3
Tong, Siliang
3
Wang, Yang
3
Wilhelms, Mark-Philipp
3
Andrews, Michelle
2
Chakravarti, Amitav
2
Cheng, Zhang
2
Grant, David B.
2
Gu, Bin
2
Hammerschmidt, Maik
2
Hoffmann, Arvid O. I.
2
Holmlund, Maria
2
Isojärvi, Jyrki
2
Kou, Yu (Eric)
2
Moriguchi, Takeshi
2
Movarrei, Reza
2
Nyman, Henrich
2
Phang, Chee Wei
2
Qin, Marco Shaojun
2
Raithel, Sascha
2
Riegger, Anne-Sophie
2
Schepers, Jeroen J. L.
2
Stephen, Andrew T.
2
Tikkanen, Henrikki
2
Wang, Xiaoyi
2
Wiles, Michael
2
Zhang, Jie (Jennifer)
2
Zhang, Jie Jennifer
2
Zhang, Yuchi
2
Abhishek, Vibhanshu
1
Bart, Yakov
1
Bergner, Kai
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AMA Winter Academic Conference <2019, Austin, Tex.>
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National Bureau of Economic Research
1
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Journal of business research : JBR
7
Journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Marketing science
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
European journal of marketing : EJM
2
Fox School of Business Research Paper
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Technological forecasting & social change : an international journal
2
European journal of marketing
1
Handbuch Multi-Channel-Marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution and logistics management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of customer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of service research
1
Journal of the Operational Research Society
1
Luo, X, Tong S, Fang Z, Qu Z. (2019), “Machines versus Humans: The Impact of AI Chatbot Disclosure on Customer Purchases,” Marketing Science
1
Management information systems : mis quarterly
1
NBER Working Paper
1
NBER working paper series
1
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
61
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1
Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
2
Buying to share : how prosumption promotes purchases in peer-to-peer asset sharing
Klein, Jan F.
;
Merfeld, Katrin
;
Wilhelms, Mark-Philipp
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 171-183
Persistent link: https://www.econbiz.de/10013194519
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
4
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
5
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
6
Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers
Aspara, Jaakko
;
Luo, Xueming
;
Dhar, Ravi
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 448-455
Persistent link: https://www.econbiz.de/10011789697
Saved in:
7
Technology-enabled personalization in retail stores : understanding drivers and barriers
Riegger, Anne-Sophie
;
Klein, Jan F.
;
Merfeld, Katrin
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 140-155
Persistent link: https://www.econbiz.de/10012430479
Saved in:
8
Customer experience : conceptualization, measurement, and application in omnichannel environments
Gahler, Markus
;
Klein, Jan F.
;
Paul, Michael
- In:
Journal of service research
26
(
2023
)
2
,
pp. 191-211
Persistent link: https://www.econbiz.de/10014246204
Saved in:
9
Technology-enabled personalization : impact of smart technology choice on consumer shopping behavior
Riegger, Anne-Sophie
;
Merfeld, Katrin
;
Klein, Jan F.
; …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013417195
Saved in:
10
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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