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Konsumentenverhalten
Return on investment
1,318
Return on Investment
1,228
Fernsehwerbung
808
Television advertising
805
Werbewirkung
389
Advertising effects
382
USA
268
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268
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236
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228
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164
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161
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158
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154
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111
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86
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Measurement
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Messung
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Cantoni, Davide
7
Wilbur, Kenneth C.
7
Bellman, Steven
6
Bursztyn, Leonardo
6
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Varan, Duane
4
Boerman, Sophie C.
3
Hartnett, Nicole
3
Hudders, Liselot
3
Joo, Mingyu
3
Liaukonyte, Jura
3
Neijens, Peter C.
3
Reijmersdal, Eva A. van
3
Aitken, Robert
2
Ali, Mazhar
2
Anand, Bharat N.
2
Bakir, Aysen
2
Betts, Kevin R.
2
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2
Dens, Nathalie
2
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2
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2
Fossen, Beth L.
2
Gillespie, Brian
2
Guitart, Ivan A.
2
Johnson, Mihaela
2
Kwak, Hyokjin
2
Logan, Kelty
2
Matsubae, Taisuke
2
Matsushima, Noriaki
2
Mishra, Manit
2
O'Donoghue, Amie C.
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Priya, Pankaj
2
Rask, Amy
2
Robertson, Kirsten
2
Shachar, Ron
2
Stremersch, Stefan
2
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Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
7
Marketing intelligence & planning
6
International journal of advertising : the review of marketing communications
5
Journal of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of internet marketing and advertising : IJIMA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
NBER Working Paper
2
NBER working paper series
2
The IUP journal of marketing management : IJMM
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Young consumers : insight and ideas for responsible marketers
2
African journal of business and economic research : AJBER
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
E-Business
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
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ECONIS (ZBW)
164
EconStor
2
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1
The influence of tenant diversity on the performance of shopping centres
Dlamini, S
;
Cloete, C E
- In:
African journal of business and economic research : AJBER
16
(
2021
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10012816203
Saved in:
2
At the movies : some stylized facts on investment returns and consumption patterns
Hon, Lee Yoong
;
Yen, Ruth Lim Sheau
- In:
International journal of business and economics
17
(
2018
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10011997090
Saved in:
3
Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms
Sriram K. V.
;
Poojary, Anup Ananda
;
Jawa, Vineet
; …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 111-132
Persistent link: https://www.econbiz.de/10014318184
Saved in:
4
An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
Saved in:
5
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
6
Social media engagement that drives purchase behavior
Malthouse, Edward C.
;
Vandenbosch, Mark B.
;
Kim, Su Jung
- In:
The changing roles of advertising : [extended versions …
,
(pp. 29-42)
.
2013
Persistent link: https://www.econbiz.de/10009773062
Saved in:
7
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
8
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
9
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
10
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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