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The role of older people as consumers : the comparative analysis of Old and New Member States of European Union
Bałandynowicz-Panfil, Katarzyna - In: Comparative economic research : Central and Eastern Europe 15 (2012) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10009663744
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Consumer well-being in later life
Pettigrew, Simone; Moschis, George P. - In: Transformative consumer research for personal and …, (pp. 565-581). 2012
Persistent link: https://www.econbiz.de/10009260757
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Marketing to the ageing consumer : the secrets to building an age-friendly business
Stroud, Dick; Walker, Kim - 2013
Persistent link: https://www.econbiz.de/10009673512
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Jahrbuch Seniorenmarketing
Frankfurt am Main : Deutscher Fachverlag - 2006/07(2006); Jg. 3.2008/09(2008)-4. Jahrgang …
Persistent link: https://www.econbiz.de/10003245140
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Aging-related changes in decision-making
Bjälkebring, Pär; Peters, Ellen - In: The aging consumer : perspectives from psychology and …, (pp. 69-101). 2021
Persistent link: https://www.econbiz.de/10012297605
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The aging consumer : perspectives from psychology and economics
Drolet, Aimee Leigh (ed.); Schwarz, Norbert (ed.);  … - 2010
Persistent link: https://www.econbiz.de/10014450368
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in...
Kardes, Frank R. (ed.); Herr, Paul M. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002454921
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Assessing the design choices for online recommendation agents for older adults : older does not always mean simpler information technology
Ghasemaghaei, Maryam; Hassanein, Khaled; Benbasat, Izak - In: Management information systems : mis quarterly 43 (2019) 1, pp. 329-346
Persistent link: https://www.econbiz.de/10012000164