The aging consumer : perspectives from psychology and economics
edited by Aimee Drolet University of California, Los Angeles, Norbert Schwarz University of Michigan, Carolyn Yoon University of Michigan
| Year of publication: |
[2010]
|
|---|---|
| Other Persons: | Drolet, Aimee Leigh (ed.) ; Schwarz, Norbert (ed.) ; Yoon, Carolyn (ed.) |
| Publisher: |
New York : Routledge Taylor & Francis Group |
| Subject: | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | USA | United States | Älterer Mensch | Verbraucher | Individualmarketing | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXI, 301 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 1-84872-811-5 ; 978-1-84872-810-3 ; 978-1-84872-811-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450368