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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is...
Persistent link: https://www.econbiz.de/10012402227
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Wirkungen von Event-Sponsoring : Analyse anhand von drei Sportveranstaltungen und Implikationen für Marketingmaßnahmen von Unternehmen
Özaktürk, Gülen Özden - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244449
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The process of self-care decision making
Hedvall, Maj-Britt - 1994
Persistent link: https://www.econbiz.de/10000894176
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Time, uncertainty, and consumption decision : a Shackllian approach
Fahn, Jiin-ming - 1992
Persistent link: https://www.econbiz.de/10000858361
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Rational choice under an imperfect ability to choose
Palma, André de; Myers, Gordon M. - 1992
Persistent link: https://www.econbiz.de/10000858734
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Le preferenze interdipendenti : le implicazioni sociologiche della teoria della domanda
Ragone, Gerardo - 1993
Persistent link: https://www.econbiz.de/10000864271
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Effects of attribute scales on process and performance in multiattribute choice
Stone, Dan N.; Schkade, David - 1993
Persistent link: https://www.econbiz.de/10000865996
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The effects of decision complexity, information load, and age on consumer decision accuracy
Edwards, Mark Robert - 1979
Persistent link: https://www.econbiz.de/10000734098