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An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014635122
Saved in:
2
Taboo
tattoos
? : a study of the gendered effects of body art on consumers' attitudes toward visibly tattooed front line staff
Baumann, Chris
;
Timming, Andrew R.
;
Gollan, Paul J.
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 31-39
Persistent link: https://www.econbiz.de/10011442348
Saved in:
3
How context interferes with similarity-attraction between customers and service providers : the moderating role of support source
Arndt, Aaron D.
;
Karande, Kiran
;
Glassman, Myron
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 294-303
Persistent link: https://www.econbiz.de/10011528727
Saved in:
4
Consumers' interplays between solidity and liquidity in life : insights from tattoo consumption
Steadman, Chloe
;
Banister, Emma
;
Medway, Dominic
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014303787
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