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Researching and marketing to consumption collectives
Hawkins, Matthew A. - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 517-530
Persistent link: https://www.econbiz.de/10011962741
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Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
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Identity relevant possessions
Hawkins, Matthew A.; Rome, Alexandra - In: Journal of strategic marketing 29 (2021) 3, pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
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Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.; Thyroff, Anastasia E.; Rome, … - In: Journal of strategic marketing 32 (2024) 5, pp. 606-621
Persistent link: https://www.econbiz.de/10014553344