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Konsumentenverhalten
China
103
Theorie
63
Theory
63
Multinationales Unternehmen
46
Transnational corporation
44
Emerging economies
32
Schwellenländer
32
Auslandsinvestition
27
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26
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24
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20
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19
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18
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18
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17
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17
Joint Venture
16
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16
Corporate governance
15
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14
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14
Strategic management
14
Strategisches Management
14
Lieferkette
12
Risiko
12
Risk
12
Supply chain
12
Unternehmenskooperation
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Estimation
11
Game theory
11
Globalisierung
11
Globalization
11
Inter-firm cooperation
11
Schätzung
11
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11
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10
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10
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English
14
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Wang, Yu
12
Niu, Tao
2
Zhang, Mingli
2
Chen, Yu
1
Fu, Shixuan
1
Hao, Jianing
1
Hao, Xiaoling
1
Haruvy, Ernan
1
Huang, Dongling
1
Huang, Jing
1
Koo, Bonwoo
1
Krishna, Aradhna
1
Li, Jun
1
Lu, Lin
1
Luo, Nuan
1
Luo, Yingyu
1
Luo, Yunzhong
1
Ma, Judy
1
Ming, Yaxin
1
Mu, Wenlong
1
Sun, Rui
1
Sun, Yifan
1
Tian, Zejin
1
Tu, Jianbo
1
Wang, Hongpeng
1
Wang, Jing
1
Wang, Shanyong
1
Wang, Tao
1
Wang, Xiaoxin
1
Wang, Yen-Yao
1
Wang, Zhigang
1
Wu, Jianzhai
1
Xu, Pei
1
Yan, Jing
1
Zhang, Dongsong
1
Zhang, Ru
1
Zhao, Lu
1
Zhao, Xihai
1
Zheng, Daqing
1
Zheng, Xiaojiang
1
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Journal of business research : JBR
2
Journal of retailing and consumer services
2
Graz economics papers : GEP
1
Information technology and management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of electronic commerce research : JECR
1
Journal of travel and tourism marketing
1
Proceedings of 2013 world agricultural outlook conference
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
14
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1
Open source and competition strategy under network effects
Wang, Yu
;
Chen, Yu
;
Koo, Bonwoo
-
2017
Persistent link: https://www.econbiz.de/10011736710
Saved in:
2
Integrating community and e-commerce to build a trusted online second-hand platform : based on the perspective of social capital
Luo, Nuan
;
Wang, Yu
;
Zhang, Mingli
;
Niu, Tao
;
Tu, Jianbo
- In:
Technological forecasting & social change : an …
153
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012234664
Saved in:
3
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
4
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
5
Research on economic effect of grain consumption expenditure in urban and rural China
Wang, Yu
;
Wu, Jianzhai
;
Zhao, Xihai
- In:
Proceedings of 2013 world agricultural outlook conference
,
(pp. 227-238)
.
2014
Persistent link: https://www.econbiz.de/10010415792
Saved in:
6
Enticing for me but unfair to her : can targeted pricing evoke socially conscious behavior?
Wang, Yu
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 433-442
Persistent link: https://www.econbiz.de/10009580739
Saved in:
7
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
8
Environmental knowledge and consumers' intentions to visit green hotels : the mediating role of consumption values
Wang, Shanyong
;
Wang, Jing
;
Wang, Yu
;
Yan, Jing
;
Li, Jun
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1261-1271
Persistent link: https://www.econbiz.de/10011942100
Saved in:
9
Discovering cultural differences in online consumer product reviews
Wang, Yu
;
Wang, Zhigang
;
Zhang, Dongsong
;
Zhang, Ru
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10012153963
Saved in:
10
What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads
Wang, Yu
;
Wang, Tao
;
Mu, Wenlong
;
Sun, Yifan
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 973-986
Persistent link: https://www.econbiz.de/10013413090
Saved in:
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