Enticing for me but unfair to her : can targeted pricing evoke socially conscious behavior?
Year of publication: |
2012
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Authors: | Wang, Yu ; Krishna, Aradhna |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 22.2012, 3, p. 433-442
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Subject: | Preisdifferenzierung | Price discrimination | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Experiment |
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