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Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers : moderating role of media literacy
Mishra, Vivek; Gupta, Piyush - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 269-288
Persistent link: https://www.econbiz.de/10015062514
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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Pattern thinking : understanding the mind of the consumer
Dutta, Tanusree; Sarkar, Soumya - In: Analyzing the strategic role of neuromarketing and …, (pp. 127-145). 2020
Persistent link: https://www.econbiz.de/10012266758
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Customer experience in pharmaceutical B2B markets : perspectives of buyers and sellers
Abraham, Balaji; Sarkar, Soumya; Das Gupta, Krishna - In: International journal of pharmaceutical and healthcare … 17 (2023) 4, pp. 564-584
Persistent link: https://www.econbiz.de/10014461513
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Integrating customer preferences and organisation strategy for resource allocation
Sachan, Amit; Datta, Subhash; Arora, A. P. - In: International journal of services and operations management 4 (2008) 3, pp. 345-367
Persistent link: https://www.econbiz.de/10003737071
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Examining the impact of e-retailing convenience dimensions on behavioral intention : the mediating role of satisfaction
Kumar, Rajiv; Sachan, Amit; Dutta, Tanusree - In: Journal of internet commerce 19 (2020) 4, pp. 466-494
Persistent link: https://www.econbiz.de/10012312287