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Konsumentenverhalten
Consumer behaviour
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Internet marketing
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Instagram Personalized Advertising
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Jaidev, Uma Pricilda
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International journal of applied management science : IJAMS
2
International journal of e-business research : IJEBR ; an official publication of the Information Resources Management Association
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International journal of enterprise network management : IJENM
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ECONIS (ZBW)
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Personality and psychological predictors of instagram personalized ad avoidance
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015051168
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Antecedents of online purchase intention in the context of social commerce
Shekhar, Rishabh
;
Jaidev, Uma Pricilda
- In:
International journal of applied management science : IJAMS
12
(
2020
)
1
,
pp. 68-95
Persistent link: https://www.econbiz.de/10012198991
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3
Intention to use mobile wallets : an application of the technology acceptance model
Shekhar, Rishabh
;
Jaidev, Uma Pricilda
- In:
International journal of applied management science : IJAMS
14
(
2022
)
3
,
pp. 258-280
Persistent link: https://www.econbiz.de/10014231211
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4
Mobile wallet app engagement and word of mouth recommendation : an exploration of antecedents
Shekhar, Rishabh
;
Jaidev, Uma Pricilda
- In:
International journal of enterprise network management …
14
(
2023
)
1/2
,
pp. 161-192
Persistent link: https://www.econbiz.de/10014281225
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