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Consumer behaviour
17
China
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Fashion
7
Brand management
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Brand image
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social media
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Customer satisfaction
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Entwicklung
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Fashion retailing
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Frauen
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Generation Y
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Hedonism
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Yu, Hong
8
Duh, Helen Inseng
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Chebat, Jean-Charles
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Michon, Richard
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Rahman, Osmud
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Chauke, Difference Xitshembhiso
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Diniso, Chuma
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Gunn, Frances
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Heney, Chelsea
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Hu, Bo
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Pwaka, Oliver
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International journal of internet marketing and advertising : IJIMA
2
International journal of retail and distribution management
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
African journal of business and economic research : AJBER
1
International journal of emerging markets
1
Journal of African business
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
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ECONIS (ZBW)
15
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1
Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials
Duh, Helen Inseng
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 453-476
Persistent link: https://www.econbiz.de/10012670700
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2
Justification of generational cohort segmentation in South Africa
Duh, Helen Inseng
;
Struwig, Miemie
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011348534
Saved in:
3
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
4
Explaining Generation Y South Africans' love and satisfaction with Samsung phone brand using consumption value theory
Diniso, Chuma
;
Duh, Helen Inseng
- In:
Journal of African business
22
(
2021
)
4
,
pp. 564-577
Persistent link: https://www.econbiz.de/10012649913
Saved in:
5
Measuring the sources and outcomes of customer-based brand equity in a service industry
Uford, Imoh
;
Duh, Helen Inseng
- In:
African journal of business and economic research : AJBER
16
(
2021
)
2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10012816232
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6
Marketing and socio-psychological factors influencing organic food purchase and post-purchase outcomes
Chauke, Difference Xitshembhiso
;
Duh, Helen Inseng
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
9
,
pp. 896-920
Persistent link: https://www.econbiz.de/10012243793
Saved in:
7
Grocery retailer's brand performances from brand personalities and marketing offerings
Duh, Helen Inseng
;
Pwaka, Oliver
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 101-122
Persistent link: https://www.econbiz.de/10014484195
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8
The influence of mall environment on female fashion shoppers' value and behaviour
Michon, Richard
;
Yu, Hong
;
Smith, Donna
;
Chebat, …
- In:
Journal of fashion marketing and management
12
(
2008
)
4
,
pp. 456-468
Persistent link: https://www.econbiz.de/10003781724
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9
Segmentation by craft selection criteria and shopping involvement
Hu, Bo
;
Yu, Hong
- In:
Tourism management : research, policies, practice
28
(
2007
)
4
,
pp. 1079-1092
Persistent link: https://www.econbiz.de/10003466520
Saved in:
10
Fashion orientation, shopping mall environment, and patronage intentions
Michon, Richard
;
Chebat, Jean-Charles
;
Yu, Hong
; …
- In:
Journal of fashion marketing and management
19
(
2015
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10011299358
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