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Analyzing the strategic role of neuromarketing and consumer neuroscience
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International journal of pharmaceutical and healthcare marketing
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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Pattern thinking : understanding the mind of the consumer
Dutta, Tanusree
;
Sarkar, Soumya
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 127-145)
.
2020
Persistent link: https://www.econbiz.de/10012266758
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3
Customer experience in pharmaceutical B2B markets : perspectives of buyers and sellers
Abraham, Balaji
;
Sarkar, Soumya
;
Das Gupta, Krishna
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014461513
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