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Konsumentenverhalten
Consumer behaviour
27
India
12
Indien
11
Service quality
9
Advertising effects
8
Dienstleistungsqualität
8
Werbewirkung
8
Emotion
7
Customer satisfaction
5
Kundenzufriedenheit
5
Sales promotion
5
Verkaufsförderung
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Einzelhandel
4
Impulse buying
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Retail trade
4
Werbung
4
Bibliometrics
3
Bibliometrie
3
Brand image
3
Comparative advertising
3
Consumer impulsiveness
3
Cultural identity
3
Kulturelle Identität
3
Markenimage
3
Online retailing
3
Online-Handel
3
Quality management
3
Qualitätsmanagement
3
Vergleichende Werbung
3
Ambivalence
2
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Article
26
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1
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24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
2
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2
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English
27
Author
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Sivakumaran, Bharadhwaj
16
Sharma, Piyush
9
Bandyopadhyay, Nirmalya
6
Marshall, Roger
4
Patro, Sanjay
4
Chung, Cindy
2
Erramilli, M. Krishna
2
Fernando, Angeline Gautami
2
Mohan, Geetha
2
Suganthi, L.
2
Chaudhry, Harish
1
Chowdhury, Indranil Roy
1
Dash, Satya Bhushan
1
Deshpande, Bilwa
1
Israel, D.
1
Jha, Ankur
1
Joseph, Joshy
1
Kalro, Arti
1
Kalro, Arti D.
1
Kanetkar, Vinay
1
Katyal, Kanupriya
1
Krishna, Kriti
1
Kumar, Arun G.
1
Kumar, Ravi Shekhar
1
Lyngdoh, Teidorlang
1
Mahaswarappa, Satish Sasalu
1
Maheswarappa, Satish Sasalu
1
Marathe, Rahul R.
1
Mathew, Shawn
1
Nandakumar, Nachiketas
1
Pradhan, Debasis
1
Sarathy, P. Sanjaya
1
Sharma, Arbuda
1
Venugopal, Pingali
1
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Marketing intelligence & planning
5
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
Asia Pacific journal of marketing and logistics
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
European journal of marketing
1
Handbook of research on Asian business
1
International journal of business excellence
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advances in management research : JAMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
South Asian journal of management : SAJM
1
The journal of services marketing
1
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ECONIS (ZBW)
27
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27
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1
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
The role of self-esteem, negative affect and normative influence in impluse buying : a study from India
Bandyopadhyay, Nirmalya
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10011571125
Saved in:
3
Exploring service quality : a critical review of literature
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 358-377
Persistent link: https://www.econbiz.de/10011665095
Saved in:
4
Exploring the link between impulsive buying tendency, self-esteem and normative influence : a structural equation model
Bandyopadhyay, Nirmalya
- In:
International journal of Indian culture and business …
15
(
2017
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011845619
Saved in:
5
Whether service quality determinants and customer satisfaction influence loyalty : a study of fitness services
Bandyopadhyay, Nirmalya
- In:
International journal of business excellence
15
(
2018
)
4
,
pp. 520-535
Persistent link: https://www.econbiz.de/10011954324
Saved in:
6
Unveiling promotion-induced variety-seeking : the roles of various types of promotional rewards and shopping motivations
Bandyopadhyay, Nirmalya
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1257-1273
Persistent link: https://www.econbiz.de/10015056984
Saved in:
7
A study on consumer adoption of technology-facilitated services
Chowdhury, Indranil Roy
;
Patro, Sanjay
;
Venugopal, Pingali
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 471-483
Persistent link: https://www.econbiz.de/10010434600
Saved in:
8
Brand identity and culture interaction in the Indian context : a grounded approach
Sharma, Arbuda
;
Patro, Sanjay
;
Chaudhry, Harish
- In:
Journal of advances in management research : JAMR
19
(
2022
)
1
,
pp. 31-54
Persistent link: https://www.econbiz.de/10012797815
Saved in:
9
What is a fair fare? : exploring the differences between perceived price fairness and perceived price unfairness
Katyal, Kanupriya
;
Kanetkar, Vinay
;
Patro, Sanjay
- In:
Journal of revenue and pricing management
18
(
2019
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012056718
Saved in:
10
Influencer marketing : an integrative model
Sarathy, P. Sanjaya
;
Patro, Sanjay
- In:
South Asian journal of management : SAJM
30
(
2023
)
3
,
pp. 33-54
Persistent link: https://www.econbiz.de/10014438970
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