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Konsumentenverhalten
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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ECONIS (ZBW)
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Regifting : a multi-perspective processual overview
Erimur, Burçak
;
Munoz, Caroline
;
Hutton, James G.
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1997-2004
Persistent link: https://www.econbiz.de/10011384228
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2
The effect of interpersonal influence within virtual communities
Munoz, Caroline
-
2003
Persistent link: https://www.econbiz.de/10002654965
Saved in:
3
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
4
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
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