Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Year of publication: |
2021
|
---|---|
Authors: | Cowley, Scott ; Humphrey, William F. <Jr.> ; Munoz, Caroline |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 2, p. 189-203
|
Subject: | business schools | certifications | credentialing | digital marketing | digitalization | lifelong learning | management education | marketing | Online-Marketing | Internet marketing | Wirtschaftshochschule | Economics department | Betriebswirtschaftsstudium | Graduate business education | Lebenslanges Lernen | Lifelong learning | Führungskräfteentwicklung | Leadership development | Digitalisierung | Digitization |
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