Similar Search Results

Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673

Persistent link: https://www.econbiz.de/10010233242

Kassaye, W. Wossen; Hutto, Alexandra - In: Journal of promotion management : JPM 22 (2016) 1, pp. 16-33

Persistent link: https://www.econbiz.de/10011522016

McCormick, Karla - In: Journal of retailing and consumer services 32 (2016), pp. 39-45

Persistent link: https://www.econbiz.de/10011556608

Trocchia, Philip J.; Saine, Ruby Q.; Luckett, Michael G. - In: The journal of applied business research 31 (2015) 1, pp. 331-343

Persistent link: https://www.econbiz.de/10010503413

Halliday, Sue Vaux; Astafyeva, Alexandra - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 119-135

Persistent link: https://www.econbiz.de/10010431470

Montgomery, Robert D.; Schwarz, Brian J.; Mitchell, Mark A. - In: Journal of East-West business 22 (2016) 2, pp. 118-143

Persistent link: https://www.econbiz.de/10011499809

Fedorko, Richard; Skerhakova, Veronika; Markova, Stela; … - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 137-152

Persistent link: https://www.econbiz.de/10013163079

Khan, Sameeullah; Fazili, Asif Iqbal; Bashir, Irfan - In: The journal of product & brand management 31 (2022) 3, pp. 415-437

Persistent link: https://www.econbiz.de/10013164362

Roxas, Hernan; Marte, Rodilina - In: Journal of consumer marketing 39 (2022) 1, pp. 93-105

Persistent link: https://www.econbiz.de/10013165317

Gupta, Sudhanshu; Kour, Parvinder - In: Enlightening tourism : ET ; a pathmaking journal 11 (2021) 2, pp. 360-389

Persistent link: https://www.econbiz.de/10012801437