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Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju; Kim, Jihye - In: International review on public and non-profit marketing 17 (2020) 3, pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
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Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen - In: Journal of retailing and consumer services 33 (2016), pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
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Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin; Dalakas, Vassilis; Wardley, Marcus - In: Services marketing quarterly 43 (2022) 4, pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
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Choice of cause in cause-related marketing
Robinson, Stefanie Rosen; Irmak, Caglar; Jayachandran, … - In: Journal of marketing 76 (2012) 4, pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
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Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael; Irmak, Caglar - In: Journal of marketing research 57 (2020) 4, pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
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Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina; Urbonavicius, Sigitas - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
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The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
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Cause-related marketing purchase decision : do religiosity and attitudes matter?
Zalinawati Abdullah; Marhana Mohamed Anuar; Mohd Rafi Yaacob - In: Journal for global business advancement : JGBA 14 (2021) 5, pp. 684-704
Persistent link: https://www.econbiz.de/10013353017
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Three parties and the virtues of cause-related marketing : perceptions of businesses and consumers in an emerging economy
Terblanche, Nic S. - In: Journal of euromarketing 25 (2016) 1/2, pp. 19-33
Persistent link: https://www.econbiz.de/10011559347
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How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.; Fries, Anne; Gedenk, Karen - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10010400705