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The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven; Hayes, Jameson L.; Britt, Brian C.; … - In: International journal of advertising : the review of … 40 (2021) 2, pp. 199-224
Persistent link: https://www.econbiz.de/10012498538
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Examining the effects of addressable TV advertising on children and their parents
Brinson, Nancy H.; Holiday, Steven; Park, Haseon; Lyu, … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 692-715
Persistent link: https://www.econbiz.de/10014551034
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236