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Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.; Notta, Ourania; Koronaki, Eirini - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
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The emotional value of arts-based initiatives : strengthening the luxury brand-consumer relationship
Koronaki, Eirini; Kyrousi, Antigone G.; Panigyrakis, … - In: Journal of business research : JBR 85 (2018), pp. 406-413
Persistent link: https://www.econbiz.de/10011815585
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All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: International journal of advertising : the review of … 39 (2020) 5, pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
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Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
Panigyrakis, George; Panopoulos, Anastasios; Koronaki, … - In: Journal of marketing communications 26 (2020) 6, pp. 666-684
Persistent link: https://www.econbiz.de/10012263768