Looking for luxury CSR practices that make more sense : the role of corporate identity and consumer attitude
George Panigyrakis, Anastasios Panopoulos and Eirini Koronaki
| Year of publication: |
2020
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|---|---|
| Authors: | Panigyrakis, George ; Panopoulos, Anastasios ; Koronaki, Eirini |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 26.2020, 6, p. 666-684
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| Subject: | Corporate identity | sustainable luxury | corporate social responsibility practices | ethical luxury | consumer attitude | Corporate Social Responsibility | Corporate social responsibility | Unternehmenskultur | Corporate culture | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2018.1556317 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012263768