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Konsumentenverhalten
Consumer behaviour
127
Theorie
49
Theory
49
USA
29
United States
29
Marktforschung
28
Market research
27
Experiment
20
Brand management
18
Markenführung
18
Brand image
16
Decision
16
Entscheidung
16
Markenimage
16
Brand
14
Markenartikel
13
Werbepsychologie
13
Willingness to pay
13
Business start-up
12
Kreislaufwirtschaft
12
Psychology of advertising
12
Recycling
12
Unternehmensgründung
12
Verbraucherverhalten
12
Werbung
12
Advertising
11
Advertising effects
10
Beziehungsmarketing
10
KMU
10
Product quality
10
Produktqualität
10
Relationship marketing
10
SME
10
Social Web
10
Social web
10
Werbewirkung
10
Zahlungsbereitschaftsanalyse
10
Bibliometrics
9
Bibliometrie
9
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Undetermined
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Free
12
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Article
95
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30
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81
Aufsatz in Zeitschrift
81
Aufsatz im Buch
14
Book section
14
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
4
Lehrbuch
4
Textbook
4
Conference paper
2
Handbook
2
Handbuch
2
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2
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1
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1
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English
125
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Kardes, Frank R.
36
Janiszewski, Chris A.
19
Fischer, Eileen
17
Huber, Joel
17
Van Osselaer, Stijn M. J.
15
Peracchio, Laura A.
13
Posavac, Steven S.
9
Cronley, Maria L.
8
Bublitz, Melissa G.
6
Viscusi, W. Kip
6
Escalas, Jennifer Edson
5
Herr, Paul M.
4
Puntoni, Stefano
4
Sherry, John F.
4
van Osselaer, Stijn M. J.
4
Bell, Jason
3
Deval, Hélène
3
Fitzsimons, Gavan J.
3
Hansen, Jonathan
3
Janiszewski, Chris
3
Lichtenstein, Donald R.
3
Magat, Wesley A.
3
Meißner, Martin
3
Powell Mantel, Susan
3
Sanbonmatsu, David M.
3
Schreier, Martin
3
Spiller, Stephen
3
Sundar, Aparna
3
Wu, Ruomeng
3
Aribarg, Anocha
2
Bagchi, Rajesh
2
Belk, Russell W.
2
Bhatia, Sudeep
2
Chandon, Elise
2
Dhar, Ravi
2
Dinsmore, John
2
Fuchs, Christoph
2
Griffiths, Tom
2
Han, Xiaoqi
2
Haugtvedt, Curtis P.
2
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Psychological Association
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of business research : JBR
8
Journal of marketing
7
Journal of marketing research : JMR
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Handbook of consumer psychology
3
Journal of public policy & marketing
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing and consumer psychology series
2
Routledge studies in marketing
2
The Rand journal of economics
2
APA handbooks in psychology
1
Advertising and consumer psychology
1
Brick & mortar shopping in the 21st century
1
Cambridge handbooks in psychology
1
Consumer psychology in a social media world
1
Contemporary economic policy : a journal of Western Economic Association International
1
Corporate reputation review : an international journal
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Gender, culture, and consumer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of qualitative research methods in marketing
1
International journal of internet marketing and advertising : IJIMA
1
Journal of behavioral decision making
1
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1
Legends in consumer behavior
1
Marketing theory
1
Pearson education international
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Qualitative marketing research : approaches, techniques and analysis
1
Report / Marketing Science Institute
1
Research in consumer behavior
1
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ECONIS (ZBW)
125
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1
Evaluative conditioning procedures and the resilience of conditioned brand attitudes
Sweldens, Steven
;
Van Osselaer, Stijn M. J.
; …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 473-489
Persistent link: https://www.econbiz.de/10008662501
Saved in:
2
Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De
;
Janiszewski, Chris A.
;
Merunka, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
Saved in:
3
Associative learning and consumer decisions
Van Osselaer, Stijn M. J.
- In:
Handbook of consumer psychology
,
(pp. 699-729)
.
2008
Persistent link: https://www.econbiz.de/10003716270
Saved in:
4
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
5
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
6
The accuracy-enhancing effect of biasing cues
Vanhouche, Wouter
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 317-327
Persistent link: https://www.econbiz.de/10003880201
Saved in:
7
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
Saved in:
8
On the role of trivial differentiation in learning product quality from experience
Warlop, Luk
;
Ratneshwar, S.
;
Van Osselaer, Stijn M. J.
-
2000
Persistent link: https://www.econbiz.de/10001578298
Saved in:
9
Connecting to place, people, and past : how products make us feel grounded
Eichinger, Isabel
;
Schreier, Martin
;
Van Osselaer, …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013258861
Saved in:
10
I am, therefore I buy : low self-esteem and the pursuit of self-verifying consumption
Stuppy, Anika
;
Mead, Nicole L.
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 956-973
Persistent link: https://www.econbiz.de/10012183286
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