Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Virginie De Barnier; Chris A. Janiszewski; Dwight R. Merunka; Stijn M. J. van Osselaer
| Alternative title: | Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference |
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| Year of publication: |
2011
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| Authors: | Barnier, Virginie De ; Janiszewski, Chris A. ; Merunka, Dwight R. ; Van Osselaer, Stijn M. J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 1-2
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingmanagement | Marketing management | USA | United States | Marketingtheorie | Marketing theory |
| Conferences: | La Londe conference ; 36 (Aix-Marseilles) ; 2009.06.02-05 |
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| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008806373