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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Die Psychologie der Preisstruktur : Entwicklung der "Entscheidungspsychologischen Preisstrukturgestaltung" zur Erklärung und Vorhersage nicht-normativer Einflüsse der Preisstruktur...
Bauer, Florian
-
2000
Persistent link: https://www.econbiz.de/10001522058
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Konzeptionelle Grundlage valider Preisoptimierung im Zeitschriftenmarkt
Bauer, Florian
;
Schneider, Peter
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
5
,
pp. 39-43
Persistent link: https://www.econbiz.de/10003581162
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3
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
4
Der unvernünftige Kunde : mit Behavioral Economics irrationale Entscheidungen verstehen und beeinflussen
Bauer, Florian
;
Koth, Hardy
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010246848
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