This research study, the impact of quality service and customer satisfaction on consumer purchasing decisions in Zimbabwe telecommunications industry was conducted because telecommunication organizations are having low sales and they are losing customers to their competitors. The purpose of this...

The study of consumer behaviour focuses on the actions people take when trying to meet their own or their organization's needs by acquiring, utilising, and eventually discarding various products. You can classify these actions as follows: picking, shopping, using, and throwing away (Solomon,...

Many authors hold various views on the view that culture has an influence on consumer buyer behavior. Some authors denotes that’s culture is something which is acquired and it does not include inherited responses and predispositions. The same authors contend that since much of consumer human...