The Effectiveness of Relationship Marketing Strategies in Driving a Competitive Advantage : A Case of Zimbabwean Banking Sector
Year of publication: |
2019
|
---|---|
Authors: | Mazikana, Anthony Tapiwa |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Wettbewerbsvorteil | Competitive advantage | Bank | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up |
Description of contents: |
Relationship Management d ...
|
Extent: | 1 Online-Ressource (108 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 15, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3487586 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
A study on customer’s perception of Croatia’s banking industry
Piric, Valentina, (2018)
-
Bhat, Suhail Ahmad, (2016)
-
Anabila, Peter, (2015)
- More ...
-
Mazikana, Anthony Tapiwa, (2023)
-
Mazikana, Anthony Tapiwa, (2019)
-
The Impact of Network Vandalism in Zimbabwe
Mazikana, Anthony Tapiwa, (2019)
- More ...