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Konsumentenverhalten
Social Web
20,881
Social web
20,850
Knowledge transfer
20,702
Wissenstransfer
20,603
Wissensmanagement
8,817
Knowledge management
8,761
Online-Marketing
6,021
Internet marketing
5,935
Innovation
5,072
Consumer behaviour
4,893
Knowledge
3,679
Wissen
3,597
Soziales Netzwerk
3,352
Social network
3,177
Innovationsmanagement
2,900
Innovation management
2,839
Theorie
2,725
Theory
2,668
Forschungskooperation
2,577
Research collaboration
2,519
Lernende Organisation
2,352
Learning organization
2,347
Viral marketing
2,236
Virales Marketing
2,236
Beziehungsmarketing
2,225
Relationship marketing
2,219
Deutschland
1,992
Multinationales Unternehmen
1,959
Electronic Commerce
1,958
Unternehmensnetzwerk
1,924
Business network
1,915
Transnational corporation
1,915
E-commerce
1,884
Germany
1,830
Markenführung
1,819
Brand management
1,817
Social media
1,780
social media
1,701
Spillover-Effekt
1,611
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All
Undetermined
2,902
Free
861
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Article
4,178
Book / Working Paper
716
Type of publication (narrower categories)
All
Article in journal
3,894
Aufsatz in Zeitschrift
3,894
Aufsatz im Buch
273
Book section
273
Graue Literatur
109
Non-commercial literature
109
Working Paper
78
Arbeitspapier
77
Hochschulschrift
67
Conference paper
43
Konferenzbeitrag
43
Collection of articles of several authors
38
Sammelwerk
38
Aufsatzsammlung
35
Thesis
30
Konferenzschrift
17
Case study
13
Fallstudie
13
Collection of articles written by one author
10
Sammlung
10
Lehrbuch
5
Reprint
3
Conference proceedings
2
Festschrift
2
Guidebook
2
Ratgeber
2
Textbook
2
Amtsdruckschrift
1
Government document
1
Statistics
1
Statistik
1
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English
4,793
German
103
Polish
1
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
15
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Bilgihan, Anil
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Okumus, Fevzi
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
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Springer Fachmedien Wiesbaden
10
IGI Global
6
American Marketing Association
3
Edward Elgar Publishing
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
Universität Bremen
1
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Published in...
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Journal of business research : JBR
217
Journal of retailing and consumer services
189
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
48
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
41
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
38
International journal of hospitality management
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Journal of marketing
34
Marketing intelligence & planning
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Information systems research : ISR
32
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of business information systems : IJBIS
30
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
23
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Source
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ECONIS (ZBW)
4,892
EconStor
1
OLC EcoSci
1
Showing
1
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10
of
4,894
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date (oldest first)
1
Forward or delete : what drives peer-to-peer message propagation across social networks?
Harvey, Christopher G.
;
Stewart, David B.
;
Ewing, Michael
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 365-372
Persistent link: https://www.econbiz.de/10009424835
Saved in:
2
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
3
Exploring the security of information sharing on social networking sites : the role of perceived control of information
Hajli, Nick
;
Lin, Xiaolin
- In:
Journal of business ethics : JOBE
133
(
2016
)
1
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011432814
Saved in:
4
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
5
Knowledge sharing in online brand communities
Sloan, Sarah
;
Bodey, Kelli
;
Jones, Richard
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 320-345
Persistent link: https://www.econbiz.de/10011305124
Saved in:
6
Wikis and their adoption : factors influencing user behaviour
Kosalge, Parag Uma
- In:
International journal of business information systems : …
21
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011520310
Saved in:
7
Restaurant information sharing on social networking sites : do network externalities matter?
Kang, Jee-Won
;
Namkung, Young
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
6
,
pp. 739-763
Persistent link: https://www.econbiz.de/10011559825
Saved in:
8
The central role of engagement in online communities
Ray, Soumya
;
Kim, Sung S.
;
Morris, James G.
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10010469113
Saved in:
9
A model for consumer knowledge contribution behavior : the roles of host firm management practices, technology effectiveness, and social capital
Liu, Haixin
;
Zhang, Jing
;
Liu, Renjing
;
Li, Guiquan
- In:
Information technology and management
15
(
2014
)
4
,
pp. 255-270
Persistent link: https://www.econbiz.de/10010439228
Saved in:
10
Examining online channel selection behaviour among social media shoppers : a PLS analysis
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 28-51
Persistent link: https://www.econbiz.de/10010483697
Saved in:
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