The banking industry of India is now running in a vibrant challenge concerning both customer base and performance. Today, many banks are focusing more on customers. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) concept. CRM has its origin in...

The main purpose of this paper is to discern the dynamic causal relationship between car sales and prices of cars in the context of the Indian car market. The methodology is based on a comprehensive literature review of the major contribution made in the field of managerial economics and...