The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information and communication between the scientific research workers, it has opened a vast vista of entertainment and information (edutainment) for millions of people on the Internet...

Women Consumers are playing an important role in online shopping. The increasing use of internet by the women consumers in India provides an emerging prospect for online retailers. If online retailers know the factors affecting women consumers' buying behavior, then they can further develop...

Today Consumers are playing an important role in online shopping. The increasing use of internet by the consumers in Saudi Arabia provides an emerging prospect for online retailers. If online retailers know the factors affecting consumers’ buying behaviour, then they can further develop their...