The main objectives of the study is to examine the impact of communication variables like controlled communications, uncontrolled communications and brand name on brand attitude in the context of Grameen Phone Telecom. A systematic sampling method was adopted to collect data from the...

Purpose – The main purpose of the study is to find out the customer perception of service quality of banking sectors in Bangladesh and measure their relations with regard to the customer personal characteristics like gender, age, education and occupation.Design/methodology/approach – The...