Controlled, Uncontrolled Communication, Brand Name and Brand Attitude : A Relational Study on Cellular Telecom Sector of Bangladesh
Year of publication: |
2017
|
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Authors: | Ahmed, Jubayer |
Other Persons: | Rouf, Dr. Md. Abdur (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Bangladesch | Bangladesh | Markenführung | Brand management | Markenartikel | Brand | Telekommunikationssektor | Telecommunications industry | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (8 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: American Journal of Trade and Policy, Vol. 2, No. 1, 2015 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2015 erstellt |
Classification: | M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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