The consumer entitlement (CE) construct is a key variable in the exchange process in retail environments. The original Consumer Entitlement Inventory (CEI) was developed and applied within Western cultural boundaries. The main contribution of this study is the extension of the original CEI to...

Understanding the factors that contribute to store brand equity in the Vietnamese retailing industry is important. This study expands the "stimuli" components in the stimuli-organism-response (S-O-R) framework by considering the role of store information transparency and examining its...