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The roles of trust and experience in consumer confidence in conducting e-commerce : a cross-cultural comparison between France and Germany

Sun, Tao - In: International journal of consumer studies 35 (2011) 3, pp. 330-337

Persistent link: https://www.econbiz.de/10009153226

The role of interdependent self-construal in consumers' susceptibility to retail salespersons' influence : a hierarchical approach

Sun, Tao; Tai, Zixue; Tsai, Ke-chuan - In: Journal of retailing and consumer services 16 (2009) 5, pp. 360-366

Persistent link: https://www.econbiz.de/10003875615

Informal institutions, consumption custom, and assumption of OLG model : a theoretical analysis on households' consumption decisions in the Oriental culture and belief

Huang, Shao'an; Sun, Tao - In: Frontiers of economics in China : selected publications … 1 (2006) 1, pp. 140-152

Persistent link: https://www.econbiz.de/10003921497

Influence of personality traits on parasocial relationship with sports celebrities : a hierarchical approach

Sun, Tao; Wu, Guohua - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 136-146

Persistent link: https://www.econbiz.de/10009548825

Trait predictors of online impulsive buying tendency : a hierarchical approach

Sun, Tao; Wu, Guohua - In: Journal of marketing theory and practice 19 (2011) 3, pp. 337-346

Persistent link: https://www.econbiz.de/10009243271

Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university

Wang, Qingbin; Sun, Tao; Li, Minghao; Li, Wen; Zou, Yang - In: Journal of Chinese economic and foreign trade studies 6 (2013) 1, pp. 4-18

Persistent link: https://www.econbiz.de/10010347089

Optimal demand for insurance with consumption commitments

Chen, Hua; Mahani, Reza S. - In: Asia-Pacific journal of risk and insurance : APJRI 6 (2012) 2, pp. 1-24

Persistent link: https://www.econbiz.de/10010126008

Optimal Demand for Insurance with Consumption Commitments

Chen, Hua - 2014

Some consumption goods, such as housing, involve long-term commitment and their level of consumption can only be altered with substantial transaction costs. Even though the commitment effect on risk preferences, portfolio choice, and asset prices has been studied, little research has been...

Persistent link: https://www.econbiz.de/10013066605

Hierarchical trait predictors of healthy diet : a comparison between US and Chinese young consumers

Sun, Tao; Lin, Shengdong; Kolodinsky, Jane - In: International journal of consumer studies 38 (2014) 6, pp. 620-627

Persistent link: https://www.econbiz.de/10010509695