We investigate the effect of the COVID-19 pandemic on consumer openness to sharing their possessions through peer-to-peer sharing economy platforms. Studies 1 and 2, run before and during the pandemic respectively, reveal that the pandemic had different effects on sharing across three countries...

Three experiments investigate the emotions that arise from buying or not buying at an unintended purchase opportunity and how they color evaluations of affective advertising appeals that are viewed subsequently. We demonstrate that buying can cause happiness tempered with guilt, while not buying...