V raziskavi, ki je predstavljena v referatu, smo želeli ugotoviti vlogo in značilnosti e-poslovanja hotelov na Gorenjskem. V vzorec smo zajeli visoko kategorizirane hotele, v rangu od 3 do 5 zvezdic in analizirali vsebino spletnih strani. Pri tem smo bili pozorni na uporabo socialnih medijev...

In the article we focus on the impact of corporate social responsibility of pharmaceutical companies on buyers of OTC drugs on social media websites. To determine whether consumer trust acted as a mediator between safety and information and virtual brand loyalty, we performed mediation analysis...